Study reveals island is streets ahead of UK broadband usage

| July 11, 2014 | 0 Comments
Joe Hughes, Wi-Manx MD

A recent island wide survey carried out by local internet company Wi-Manx has revealed the Isle of Man has a bigger appetite for multi device usage than the UK.

The activity known as “media meshing” (or media stacking) involves the use of more than one internet connected device at once. Wi-Manx discovered nearly three quarters (73%) of local broadband users said that they regularly “media mesh” compared to just over half (53%) of UK residents, a figure that reflects the island’s widespread adoption of technology and the internet in everyday life.

In an attempt to understand the technology profile and media usage habits of homes on the Isle of Man, the survey, which gained over 480 local responses, also went on to look at reasons that drive respondent’s buying decisions when choosing a broadband provider. Interestingly, it was found that islanders rate reliability and superfast broadband speeds as the most important factors when choosing a provider, whilst cost is seen as less of a factor.

MD Joe Hughes said of the survey

“We wanted to learn more about local broadband habits and find out what really matters to internet users in the Isle of Man and we were genuinely surprised by the findings. It was encouraging to see Manx residents truly value high levels of service and broadband speeds over price. If the service, speeds and customer experience are not up to scratch, the price becomes irrelevant.”
Respondents were asked to rate the importance of each factor on a scale of 1 to 10, where 1 is most important and 10 is least important. Nearly three quarters rated speed as an important factor, with the reliability of service seen as the most important factor by far.

Only half the respondents believed price was the most important factor when choosing a broadband provider.

The survey, which included customers from all the Isle of Man broadband providers went on to uncover that 2 out of 5 households owns one or more connected devices and over a third of respondents have an online video subscription such as Netflix or Love Film, a stat that illustrates the shift in how we consume content today.

Joe Hughes continued

“Technology, and in particular, the internet, supports today’s media rich lifestyle – music, video, gaming & communication. We understood that our customers actively use a range of devices and services in their everyday life but we were shocked to realise just how big the Isle of Man’s media meshing appetite is, especially when compared to the UK.”
The widespread adoption of high speed internet in everyday life and the sheer number of connected devices puts a lot of focus on the home internet connection. The results are echoed by the fact Wi-Manx has seen a massive increase in the number of customers opting for our high speed 40Mbps Velocity services, after all, high speeds and service are key.

The survey demonstrates the fact households need to ensure they have a fast enough internet connection to support all the family members, their devices and any other emerging technologies or services.

Wi-Manx have consistently been rated the fastest broadband provider with the highest customer satisfaction by the independent service Net Index.

Category: Finance & Business

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