RST has signed an exclusive deal to be the official safety partner of the inaugural Classic TT Races on the Isle of Man in 2013.
RST motorcycle clothing, which has been manufactured and distributed by UK based Moto Direct for over 20 years, will receive a series of high profile sponsor benefits including trackside advertising, programme, web and race guide ads, paddock and Classic TT VIP club branding. The company’s sponsorship also includes title sponsorship of the Classic TT ‘heroes’ dinner, which will carry the ‘in association with RST’ credit.
The company will operate a temporary retail store from one of the retail units behind the main TT Grandstand as part of the sponsorship and RST are producing a special Ltd edition RST Classic TT safety partner T-Shirt that will be exclusively available from the RST temporary store.
The Classic TT has already achieved some high profile commercial and economic successes with a title sponsor signed up, significant media coverage confirmed including a two hour ITV4 show as well as international TV deals and a projected 17% year on year increase of motorbikes from the previous year’s Manx Grand Prix Festival. Many of the leading TT Race specialists have confirmed entries and they will go ‘head-to- head’ against Classic Racing specialists in the three races.
Laurence Skelly, MHK, Political Member, Isle of Man Government Department of Economic Development for Tourism and Motorsport commented: “We are delighted to have the endorsement of a prestigious, high profile company such as RST in the Classic TT’s inaugural year. Sponsors and partners are vital for us to secure the long-term future of the event.”
Jonny Towers, RST commented: “When we first heard about the Classic TT we felt we had to be involved. The Isle of Man is a true icon in world motorcycling and the event features some of the most definitive machines in motorcycle race history. The event gives us the perfect platform to showcase RST, alongside our sponsored rider line up including TT champions and legends like Cameron Donald, to a knowledgeable group of bike fans.”