Quickfire unveils innovative player Achievements feature

| January 16, 2014 | 0 Comments
Acvhievements feature

Quickfire, powered by Microgaming, is unveiling an innovative player Achievements feature. The system is live with BETAT Casino using a selection of Quickfire’s achievement-structured slot games.

Quickfire’s new Achievements feature allows players to collect badges and trophies for set accomplishments. Players can also attain monetary rewards and bonuses for achieving gameplay events. Ranking and leadership tools can also be utilised by operators to bring an element of competition to game activity.

BETAT Casino is the first Quickfire operator to utilise this Achievements feature. Embracing the system fully, they have created their own Achievement pay table which is tailored to each game; winnings can be tracked and viewed on a player’s pay table or in a new ‘My Achievements’ tab within a player’s account. Popular games such as Thunderstruck II and Immortal Romance are being used for the Achievements system at present.

Igor Samardziski, Head of BETAT Casino, explains: “At BETAT Casino we think it is important to provide a completely unique experience to our players and to reward them for recurring game play and for being loyal to our casino. Microgaming games in particular allow us to accomplish this, and thanks to the game mechanics and built-in Achievements engine from Quickfire we have created an engaging Achievements feature for our players to enjoy. We have some fantastic promotional prizes up for grabs to reward those who achieve great things; Quickfire Achievements is a real game changer and we’re thrilled to be the first to launch it!”

Quickfire Achievements has been designed to be flexible; any Quickfire operator can take on the system and they can create bespoke promotions suitable for their consumers, to maximise player retention and acquisition. To unveil the new feature to operators, Quickfire has launched a network-wide competition on the Avalon online slot, whereby if a player achieves five wild symbols in a row (on any line) they win a luxury break package that recreates the mystery of the magical Isle of Avalon. This coincides with the imminent launch of Avalon II in February which takes players on an unforgettable journey back to Avalon to retrieve the Grail.

Ashley Sandyford-Sykes, Head of Quickfire, adds: “Achievements is a perfect example of how we offer the most engaging and innovative features to best serve our operators. By utilising the Achievements structure, our operators will be able to monitor real-time play in customer segments and communicate directly with their players to offer prizes and promotions. I have no doubt that this will form a powerful acquisition and retention tool not only for BETAT Casino but all other operators who embrace the Achievements feature.”

More Quickfire operators are set to take on Achievements in the coming months and will leverage off the flexibility of the system that allows casinos to provide a truly unique offering to their players.

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Category: e-Gaming, Finance & Business

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