The Department of Health and the Isle of Man Constabulary are warning about the dangers of participating in the ‘Neck and Nominate’ challenge (also referred to as NekNomination) which has swept social media over the past week, particularly Facebook. Two deaths in Ireland have reportedly been linked to this practice.
Director of Public Health, Dr Kishore, said: “It’s important that despite what the public may see their friends doing on social networks, they remember that excessive intake of alcohol and ingesting substances not meant for human consumption is dangerous and could result in serious illness, requiring hospital admission. The practice is also likely to have social consequences if people participating post their photos or videos on social media.
“The main advice is to think carefully about what actions you take and not to give in to peer pressure. Since the tragic deaths in Ireland there has certainly been a visible shift in the public’s mood concerning the craze which I hope will see this practice come to an end. Nonetheless, we feel it’s important that we emphasise the potential dangers to health from taking part in this sort of activity.”