MM&C creates new brand identity for Isle of Man Chamber of Commerce

| January 29, 2014 | 0 Comments
The new Isle of Man Chamber of Commerce logo created by MM&C

Isle of Man Chamber of Commerce has launched a new brand identity to reflect its members diversity and agenda to modernise the organisation. The new image, created by Douglas-based marketing and communications firm MM&C (Mainstream Marketing & Communications), is designed to illustrate how Chamber members are working together to drive forward the economy across all key sectors. At the heart of the new brand identity is a distinctive logo which gives the Island’s traditional triskelion symbol a modern twist. Jane Dellar, Chief Executive of the Isle of Man Chamber of Commerce, said:

“The new brand is strong, determined, contemporary and distinctive. I think it represents the many aspects of Chambers’ businesses working together. We are extremely grateful to Craig Wolstencroft and his team at MM&C for all their hard work which they provided completely free of charge.”

Craig Wolstencroft, Managing Director of MM&C, said:

“The Chamber has used the same branding for around 10 years and in that time the Island’s economy has undergone a dramatic transformation. As a Chamber member we felt that it needed a new brand identity to reflect the diversity and dynamism of the economy today, while also illustrating the Isle of Man’s traditional values of resilience and adaptability. We are proud to have created a new brand which fits the Chamber’s plans for the modernisation and growth or the organisation.”

Creating distinctive brands to promote the Isle of Man’s modern economy is a particular area of expertise for MM&C. In 2012 MM&C played a vital role in creating the ‘Isle of Man. Where You Can’ visual identity which is central to the Department of Economic Development’s unified marketing strategy to attract inward investment to the Island. The Isle of Man Chamber of Commerce has been the Island’s leading advocate and champion for business for 55 years. It has created a dynamic, high profile business network of members representing all key sectors of the economy. By leveraging the support, talent and resources of its members, Chamber is one of the leading organizations helping improve economic vitality and quality of life for everyone. The overall strategy and business of Chamber is managed by its Board of Directors, known as the Council and also has eight committees that focus on specific issues affecting their sectors on behalf of all members. To learn more about the Chamber call 674941 or go to www.iomchamber.org.im

To find out more about MM&C go to www.mmc.co.im

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Category: Advertising & PR, Finance & Business

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