The Gaiety Theatre, Villa Marina, Villa Marina Arcade and Gardens, Sayle Gallery and the area leading to the Manx Museum are being promoted as the Douglas Arts and Culture Quarter after local illustrator Alice Quayle created a range of publicity material highlighting the quarter’s cultural attractions.
Alice said: ‘It just struck me that the whole area made up by the Gaiety, Villa Marina, Villa Arcade and Gardens, the Museum, Sayle Gallery and St Thomas’ Church with its beautiful murals together make a compact, walkable culture quarter, and that if these were promoted together then this could be more of a draw for visitors than any one venue by itself.
‘In many cities or towns it can take hours to get from one venue to another. Here it’s all within a few minutes walk. Also, many towns spend millions on new cultural venues to try to attract visitors whereas we have a stack of them here all together already…we just need to make it a little bit easier for visitors to find them and to find their way around.
‘I hope it can be a beneficial long-term project to come out of the Island of Culture celebrations and also usefully tie in with Douglas town centre regeneration plans.’
Alice has created an illustrated map of the area, a leaflet with the map and basic information including opening times and regular events. She has also set up a Facebook page, ‘Douglas Arts and Culture Quarter’ with the map, leaflet and events news. In addition, a promotional film clip may be made.
The leaflets will be available at the Sayle Gallery and other cultural venues around the area, as well as from the Welcome Centre.
The project has been supported by the Isle of Man Arts Council, VillaGaiety, the Sayle Gallery and Douglas Development Partnership and is being launched on Saturday July 19th, Douglas Carnival day, at the Sayle Gallery.
Chairman of the Isle of Man Arts Council Geoff Corkish MBE MLC said: ‘The Douglas Arts and Culture Quarter promotional material will serve as an effective marketing and promotional tool, alerting both visitors and local residents to the wealth of cultural venues and attractions Douglas has to offer in a compact area in the heart of the capital. The Arts Council has been pleased to support this project and applauds Alice’s creative interpretation, which is both lively and engaging. Importantly the Douglas Arts and Culture Quarter project is a valuable contribution to the legacy of Island of Culture.’
For more information contact Alice Quayle, 307842 or Emma Callin, Isle of Man Arts Council, 694598.