Island based GameOn Marketing Limited (GameOn), the leading Marketing, PR and VIP hospitality agency to the online gaming industry, is very pleased to announce that Lisa Bristow has joined the company’s Board of Directors.
Lisa will be primarily responsible for the new Customer Relationship Management (CRM), division of GameOn, which launched earlier this month. The new division will partner with clients who want to create, build and improve relationships with their customers by offering strategy consultation and implementation, including campaign creation and execution, using a mix of on and offline marketing initiatives.
Lisa has more than eight years’ experience within the gaming and gambling industries, working within some of the world’s most successful organisations such as Playstation, Rank Interactive, Endemol Games and, most recently, King. Lisa’s expertise within CRM and her experience of building big name brands such as Deal or No Deal Bingo and Candy Crush will undoubtedly assist GameOn’s clients with their acquisition, retention and reactivation channels.
Commenting on Lisa’s appointment, Sarah Jones, Director at GameOn Marketing said: “We are extremely pleased to welcome Lisa on board as a Director of the company and a valued member of our team. Her understanding of player profiles and player activity and how to truly engage with a casino’s player base has already proven a huge asset to our clients.”
The CRM division will also be supported by the company’s other core services including marketing, PR, online acquisition, affiliate marketing and VIP hospitality.