‘Think Before You Drink’ is the message behind the multi-agency campaign in the run up to the Festive Season.
‘Think Before You Drink’ will be promoted over the weeks running up to Christmas and New Year and covers a number of aspects from looking after yourself and your friends on a night out, keeping your belongings safe and the harmful effects of drinking excessively or binge drinking.
The launch takes place at 12.30pm on Thursday 5 December 2013 at the Strand Shopping Centre.
Minister for Health, David Anderson MHK, said, “It’s great to see our senior students involved in developing the campaign and working alongside our partner agencies to promote the important messages at this time of year. We want people to enjoy the festive atmosphere and ensure that they and their friends have a safe night out.”
Dawn Henley, Public Health Strategist said, “Working with our partners has widened the theme of this year’s campaign which includes information on keeping yourself safe on a night out, as well as the harm excessive drinking can have on health and wellbeing.”
The Police are also keen to reinforce the message. Sergeant Dominique Newburn of the Police Alcohol Unit said; “On many occasions, the consequences of over-indulgence means the police regrettably having to get involved. This might result in some words of advice at best, but at the other end of the scale, the likelihood of a court appearance or even jail for a drunken brawl, or drink driving can’t be understated. We’re here to keep people safe, but by heeding these messages people can do a lot for themselves and others, and enjoy a great night out”
Keep an ‘eye out’ for the ‘mirror clings’ displaying messages in public places, information posted on social media sites and the Crash Test Tim website.
The Festive Season is traditionally a time for celebration; our message is about having a good time, one to remember and not waking up the following morning having to face the consequences of the night before.